$500k in 3 Months

Creative Process

1. Creator Recruitment : This was a huge factor for their success. We ran a mass affiliate strategy to understand the best viral angles or creators as a new brand. We quickly discovered the potential with their spots balm in the Hispanic community.

2. Product Pricing Optimization: After initial volume of views, we were able test the best price point for getting the highest conversion rate per million views. It's not always cheaper price equals better conversions.

3. Creator Relationships: This was critical to nurture and communicate the top 3-5 creators for this brand. They drive the most revenue by far compared to the others.

4. Paid Media: As always, we continue to push organic creatives that have previous sale performance which returned higher ROAS for scaling.

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Results

After 1 month, we hit first $3k day in March. Then scaled in April to $12k per day. Overall reached $500k & 30M views total in 3 months of work together.