New Brand Reaches $60k/day

client

Supplements

role

Brand Launch

year

2024

Objective

To launch a brand new brand & product idea after the saturation of the Tiktok Shop market in the supplement space.

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What we've done

1. Creator Recruitment

2. Creator Coaching & Management

3. Viral Content Identification

4. Content Scaling

Creative Process

1. Creator Recruitment: The goal was to bring volume for a new concept to the market. We found many creators within our community ready to post 30 times, once per day.

2. Creator Coaching & Management: We first began with our own creator briefs and viral concepts to understand what would resonate with the market. Spent $30k in creator expenses to get volume of content out.

3. Viral Content Identification : After not seeing results with the first content round, we later found an AI content style in June to reach $5k/day.

4. Content Scaling: Then we refocused on AI creators and editors to push this style at volume to $10k days and bringing paid media to further the success.

Results

With 2 months of content volume we didn't grow significantly until the AI videos were identified. Then scaled and noticed significant flood over traffic to Amazon. Hit a peak of $60k/day and on track for high 7-figure brand.